Sun Tzu Would Have Made a Good PR Practitioner

Co-contributors for this article: Marie Louise Valbuena & Erose Marlo Laeno

Mind Bullet: two words whose meaning might elude many at first. It’s pithy and with high recall – it’s the most suitable name Mr. Eero Brillantes could give to a company designed for Market Positioning and Public Relations. Early on in his career as a CEO of Mind Bullet Inc., Mr. Brillantes has stood by one time-tested strategy – create a core message that can get through to the audience, stick to it and everything should follow accordingly.

Working in a PR company, Mr. Brillantes is faced with the daily task of strategizing for clients in the corporate and political fields. Similar to the practices observed in the fields of marketing and advertising, he begins with the core message – the single most important idea that addresses the client’s needs with the reaction of the audience in mind. As much as Mr. Brillantes acknowledges the importance of advertising in creating his campaigns, he admits that he places a premium first and foremost on public relations. In the whole sphere of marketing, he says that he makes sure to put public relations first bago bola – advertising.

Money money money. Always sunny, in a rich man’s world!

This morning, I was absent in my 9am-12nn class because I went to the screening of MarkProf. I wanted to join the bootcamp because the lucky 25 will train under big bosses from big companies. Thus assuring them of future stability via job or even position offers.

My mom often told me to aim to be the boss of my own self rather than working for another person. It sounds like a great deal but it’s not exactly as realistic to me. My future is quite shady as of the moment. That’s why I’ll follow the path most people took – working for a company. But today, I’m having 2nd thoughts…

As often mentioned in my previous posts, productions are now done on a small scale basis because of the availability of technology and age of self-publishing. And because it’s a small scale production, you only need one person to work it off. That person could be me or you. But how?